Where Creativity Meets Commerce.
I’m Shruti Sharma, a creative strategist and business consultant who bridges the gap between creative industry insights and strategic business growth.
About Me
From Netflix Sets to Strategic Boardrooms
My journey hasn't been a straight line - it's been a unique fusion of two worlds.
I’ve been on the creative front lines, contributing to major productions for Netflix/ Warner Bros. (‘The Sandman’), and Netflix/BBC (‘What the Love’), understanding firsthand what captures an audience’s imagination. This insider perspective on content and storytelling is the creative engine I bring to my work as a management consultant.
Today, I translate that on-set experience into powerful, data-driven growth strategies for businesses. I don’t just understand market trends; I understand the cultural narratives that drive them. My approach is built on a simple but powerful belief: the most successful commercial strategies are rooted in authentic, compelling stories.
Armed with an MSc in International Marketing from King’s College London and an MBA, I bring a rigorous analytical framework to creative challenges. I’ve developed growth playbooks for high-growth sectors, generated significant lead pipelines, and advised on complex market entry strategies.
Whether I’m dissecting a script or a balance sheet, my goal is the same: to find the untapped opportunity where a creative vision can deliver exceptional commercial results.
Strategic Services to Elevate Your Brand
I offer a unique blend of creative intuition and strategic consulting to help your business navigate the complexities of today’s market.
Creative & Content Strategy
Leveraging my insider experience in the entertainment industry, I develop content strategies that resonate with global audiences. From brand storytelling to content-driven marketing campaigns, I help create narratives that build loyal communities and drive engagement.
Strategic Business Development
I identify and develop pathways for growth. This includes market diversification analysis, creating strategic growth playbooks, and identifying new revenue streams. I provide the data-driven roadmaps senior leadership needs to make informed decisions with confidence.
Cross-Cultural Brand Building
With deep experience in the UK, Indian, and other emerging markets, I specialize in building brands that are culturally sensitive and globally relevant. I help you navigate international landscapes with authenticity and commercial acumen, ensuring your message connects across borders.
My Professional Journey
A timeline of key roles where I’ve driven growth and innovation.
Advising on complex business transformation and strategy, applying a content-driven growth mindset to a highly regulated industry.
Developed a strategic growth playbook for three new sectors, influencing senior leadership’s commercial strategy and generating over 100 validated leads.
Gained insider creative insights through on-set experience with major productions like ‘The Sandman’ (S2), translating content workflows into strategic knowledge.
Spearheaded the marketing launch for a new media platform, managing campaigns that generated over £2M in revenue and increased audience engagement by 30%.
Apr 2024 - Aug 2024
Developed innovative marketing concepts to address formidable challenges in severely constrained social and economic environments, focusing on solutions for underserved communities.
Case Studies
Proven Impact Across Industries
Praise & Recognition
I’m proud to have helped my clients achieve their goals.
Well it was as joy to have you Shruti Sharma. We loved bringing you into our Goose world, your passion and ideas for us really shone through. The commitment and work ethic you have is so strong 🙌
I worked with Shruti during her MBA and found her to be creative, communicative, and highly collaborative. She’s professional, positive, and a strong team player – an asset to any organization.
I had the pleasure of working with Shruti on a growth project through Kingston Business School. She quickly understood our business and delivered outstanding results. Shruti is driven, adaptable, and would be a great asset to any team.
Let's Create What's Next.
I’m always looking to collaborate with forward-thinking brands and individuals who believe in the power of creative, strategic thinking. If you have a project in mind or a business challenge you’d like to discuss, I’d love to hear from you.
